Zooh
Experimental display typeface
Zooh started as a personal research project: how far can you push a wordmark, and where is the frontier between letter and shape? Can an font work as an alphabet and a purely graphic grammar. I worked from simple geometric rules and built a heavy display face with tight rhythm and a stencil-like clarity.
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Typography
The goal was not polish for its own sake but a disciplined playground, and see how much structure a letter can carry before it stops feeling like itself.
Modular glyphs
Individual characters were also isolated as studies: how a single form behaves when the rules are applied consistently. These sheets read almost like a symbol set, each cell a small experiment in line, curve, and negative space.
