La Ferme des Choseaux
Brand identity and website for a historic Alpine chalet
La Ferme des Choseaux is a historic farm, renovated to combine authenticity and modern comfort. Nestled in the Alps near Megève and Saint-Gervais, it needed a brand identity that reflected the place: mountain, calm, space, contemplation. I created a logo and visual system that worked across print and digital, evoking the timber frame heritage and the sense of refuge the farm offers. The result feels both timeless and current.
I started by understanding the farm's character. The keywords provided a clear direction: the brand had to feel rooted in the Alpine landscape, warm and inviting, without losing the heritage of the building. The visual identity needed to convey both the historic charm of the 1742 structure and the contemporary comfort of the renovation.
I created a logo and brand system that captured this balance. The identity had to work across print and digital, from signage to the website. Typography, colour, and imagery were chosen to evoke the mountain setting and the sense of refuge the farm offers. The result was a cohesive system that felt both timeless and current.
The website was designed to guide visitors through the experience: the farm's history, its rooms, the surrounding area, and the possibility of booking. The structure prioritised imagery and clarity, letting the place speak for itself. Each section was crafted to build desire while providing the practical information guests need. The site is fully responsive and available in French, English, and Arabic.
La Ferme des Choseaux now has a brand and digital presence that matches the quality of the place. The identity reflects the farm's dual nature: historic and contemporary, authentic and comfortable. The website has become the main channel for attracting guests and conveying the unique experience of staying in this Alpine refuge.